Prologue
Rules
Copyright
Table Of Contents
   Chapter One
   Chapter Two
   Chapter Three
   Chapter Four
   Chapter Five
   Chapter Six
   Chapter Seven
   Chapter Eight
   Chapter Nine
   Chapter Ten
   ATS
   Resources
4000+ Keywords
Action Phrases
Common Q&A
Phone Scripts
Letter Pack
   Index
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Table of Contents
NOTE: Items in RED are found in this demo. The other items are available on CD-ROM.

Prologue

Chapter 1 - Getting Ready
      •  Monthly Expenses and Projected Search Time       3
      •  What You Need To Start Your Search       4
      •  Depression vs. Getting Busy       6
      •  Common Job Search Mistakes       7
      •  Available Weekly Search Hours       10
      •  What Are Your Goals       11
      •  Exercise 1.1 Monthly Expenses       13
      •  Exercise 1.2 25 Rules       14
      •  Exercise 1.2.1 Search Partner’s Rules       15
      •  Exercise 1.3 Available Weekly Search Hours       16
      •  Exercise 1.4 Daily Schedule       17
      •  Exercise 1.5 What Are Your Goals?       20
      •  Exercise 1.6 Search Task Lists       21

Chapter 2 – Who Are You?
      •  Let’s Focus       24
      •  Your Personality       25
      •  Life Balance       25
      •  Your Career Health       25
      •  Change Readiness       25
      •  Your "Ideal" Job       26
      •  Exercise 2.1 Your Personality       29
      •  Exercise 2.2 Complete Life Balance       30
      •  Exercise 2.3 Your Career Health       31
      •  Exercise 2.4 Job change Readiness Quiz       33
      •  Exercise 2.5 What’s Missing In Your Job?       34
      •  Exercise 2.6 Characteristics of Ideal Job       35
      •  Exercise 2.7 Salary & Package Preferences       36

Chapter 3 – Why Should They Hire You?
      •  20-Second Quiz       38
      •  Transferable Skills       39
      •  General Skills & Traits       39
      •  Resume Preparation History – Worksheets       40
      •  SHARE Stories       41
      •  Exercise 3.1 20-Second Quiz       45
      •  Exercise 3.2 Rank Your Transferable Skills       46
      •  Exercise 3.3 Skills & Traits       47
      •  Exercise 3.4 “I Am”       48
      •  Exercise 3.5 Resume Worksheets       49

Chapter 4 –The Resume
      •  Introduction       59
      •  The Resume       60
      •  Types of Resumes       62
      •  Content & Format       63
      •  Key Action Verbs & Phrases       65
      •  Putting It All Together       70
      •  Your Cover Letter       70
      •  Brief Thoughts About Resume Submission       73
      •  Exercise 4.1 4000+ Key Words/Phrases       75
      •  Exercise 4.2 Action Phrases       75
      •  Exercise 4.3 Personal Trait Words       76
      •  Exercise 4.4 Electronic Resumes       77
      •  Exercise 4.5 Example Resumes       78
      •  Exercise 4.6 Recommended Reading       97

Chapter 5 – Who Needs You?
      •  Introduction       101
      •  Selecting Your Company       102
      •  Researching Your Company       103
      •  Library Investigation       104
      •  Exercise 5.1 12 Target Industries       107
      •  Exercise 5.2 150 Target Companies       108
      •  Exercise 5.3 SIC Codes       109

Chapter 6 – Securing The Interview
      •  Fear       112
      •  References & Networking       114
      •  The Published Market       117
      •  Recruiters       117
      •  Trade & Fraternal Associations       122
      •  Printed Media Ads       123
      •  Blind Ads       124
      •  How To Answer Ads       124
      •  When To Answer Ads       125
      •  How To Identify The Hiring Manager       126
      •  The Internet       126
      •  Electronic Resumes       127
      •  Job Fairs       127
      •  Never Go To A Job Fair Without A Mission       128
      •  Networking       130
      •  Event Opportunities       132
      •  Direct Mail Campaigns       132
      •  Your Marketing Letter       132
      •  Follow-Up Strategies That Work       133
      •   Exercise 6.1 FEAR Quiz       135
      •  Exercise 6.2 Candidate Reference Check       137
      •  Exercise 6.3 Example Reference Letters       138
      •  Exercise 6.4 Candidate Marketing Profile       140
      •  Exercise 6.5 Straight Talk – Distribution       144

ACTIVITY TRACKING SYSTEM
      •  ATS – 1.0 Target Company Tracking       145
      •  ATS - 2.0 Networking Chart       146
      •  ATS – 3.0 Weekly Events       148
      •  ATS – 4.0 Week In Review       149
      •  ATS – 5.0 Your Campaign Calendar       150
      •  ATS – 6.0 Recruiter Tracking       151
      •  ATS – 7.0 Interview Tracking Sheet       151

Chapter 7 – Controlling Your Interviews
      •  Preliminary Issues       155
      •  Pre-Interview Issues       157
      •  Interviewing Protocols       160
      •  Types of Interviews       165
      •  Video Conference Interviews       167
      •  Controlling The Interview       169
      •  Successfully Avoiding The Money Questions       170
      •  The Six Control Areas       172
      •  How To Use The SHARE Stories       175
      •  General Interview Dialogue Techniques       178
      •  Dealing With Objections       178
      •  Post-Interview Follow-Up Strategy       180
      •  Subsequent Interviews       180
      •  Exercise 7.1 Pre-Interview Questionnaire       181
      •  Exercise 7.1.1 Interview Preparation Sheet       183
      •  Exercise 7.2 Common Interview Questions       185
      •  Exercise 7.2.1 Interview Stress Questions       195
      •  Exercise 7.3 Post-Interview Worksheet       196
      •  Exercise 7.4 Interview Thank-You Letter       198

Chapter 8 – Negotiating Strategies That Work!
      •  Setting The Salary Range       200
      •  Actual Job Offer       201
      •  Analyzing A Job Offer       202
      •  The "Perfect" Job Offer       203
      •  The "Not-So-Perfect" Job Offer       203
      •  Delivering The Counter-Offer       203
      •  Accepting A New Job Out of Desperation       204
      •  Figuring Your Total Compensation       204
      •  Exercise 8.1 Potential Package Items       207
      •  Exercise 8.2 Analyzing A Job Offer       208
      •  Exercise 8.3 Job Advantages/Disadvantages       210
      •  Exercise 8.4 Total Compensation       210

Chapter 9 – Post Employment Rules
     
211
Chapter 10 – Thoughts About The 50+ Job Seeker       217




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